Privacy Policy

At Build Salt Wall, we respect and value your privacy. This Privacy Policy outlines the types of personal information we collect and how we use and protect it. By visiting our website and using our services, you agree to the collection and use of information as described in this policy.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, such as your IP address, web browser, time zone, and cookies that may be installed on your device. As you browse the site, we also collect information about the individual web pages you view, products you interact with, and how you were referred to the site.

We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier
• Log files: These track actions on our website and gather data like IP addresses, browser types, ISP, referring/exit pages, and time/date stamps.
• Web beacons, tags, and pixels: Electronic files used to record information on how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the website, we collect certain personal information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

How We Use Your Personal Information

We use the Order Information to:

• Fulfill orders placed through our website (process payments, arrange shipping, provide invoices and confirmations)
• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising based on your preferences (when applicable)

We use Device Information to:

• Help us screen for potential fraud and risks (e.g., IP address)
• Improve and optimize our website (e.g., analytics on customer interactions, marketing success)
• Provide you with targeted advertisements and marketing based on your browsing behavior and preferences, as well as your interactions with our website, in compliance with Google Ads policies.

Google Ads and Behavioral Advertising

We use Google Ads to display personalized advertisements to visitors based on browsing activity across websites and platforms. We may collect and share information with Google for the purpose of delivering personalized advertising, improving our marketing strategies, and enhancing user experience.

We use the Google Ads advertising services to help us better target ads to you based on your activities across websites. Google may use your data to personalize the ads you see on our site and other sites.

To opt-out of personalized advertising provided by Google, visit the Google Ad Settings page.

For more information about Google Ads and how we use Google’s advertising services, please review the following:

• Google Ads Privacy & Terms
  

Sharing Your Personal Information

We may share your Personal Information with third parties to help us use it, as described above. For example:

• Shopify: To power our online store (learn more about Shopify’s privacy practices here).
• Google Analytics: To help us understand how customers use our site (read more about how Google uses your information here). You can opt-out of Google Analytics here.

Additionally, we may share your information to comply with legal obligations or to protect our rights.

Do Not Track

We do not change our data collection practices when we see a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access and update your personal information, or request deletion of your information. If you wish to exercise these rights, please contact us using the information below.

If you are a European resident, please note that we may process your information to fulfill contracts with you (e.g., if you make a purchase), or based on legitimate business interests, including transferring your information outside of Europe, to countries such as Canada and the United States.

Data Retention

We retain your Order Information for as long as necessary to fulfill your order and comply with legal or business requirements, unless you ask us to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or for other operational reasons.

Contact Us

If you have questions, concerns, or would like to make a complaint about our privacy practices, please contact us at:

Build Salt Wall
46 Lyon Place,
Staten Island, NY 10314, United States
Email: sale@buildsaltwall.com
Phone: (212) 347-0281